“We are so excited to present as the main act at the GenNext Gala show at Hair Expo this year. This has always been an event that is about new fresh talent and trend setting teams and that’s what we are all about at TONI&GUY. With our ethos strongly cemented in hair fashion and heritage we strive to push the boundaries with our hair shows. We are thrilled to have 3 International artistic directors with us from London and Hong Kong to help create an exceptional show, showcasing our new collection Socialized, looks from the runway at LFW and the amazing avant-garde section with looks produced by award winning Indira Schuawecker.” – Katy Reeve, National Creative Director
Having recently celebrated over 50 years of hair, fashion and heritage, and 20 years of trade in Australia, TONI&GUY is a renowned innovator within the hair industry, bridging the gap between high fashion and hairdressing. The 2016 GenNext Gala at Hair Expo experienced a benchmark Creative Collaboration, which saw the national and International TONI&GUY Artistic Team unite. TONI&GUY’s official Colour partner Wella sponsored the show, with the looks being created using both Wella Professional and label.m Professional Haircare.
TONI&GUY Australia took to an audience of 1500+ at The GenNext Gala, as they presented an artistic show of exemplar standards in both creativity and technical execution. The Show exhibited three show segments; editorial, Avant-Garde and the ‘Socialized’ collection. Showcasing to the GenNext audience what it is to be part of the TONI&GUY Team, exhibiting their acclaimed expertise in education and hair fashion shows.
The TONI&GUY Artistic Team are seasoned professionals on the Hair Expo circuit and this year was no exception. The TONI&GUY Australia Artistic Team, led by National Creative Director Katy Reeve were joined by three exceptional international guests from the TONI&GUY International Artistic Team, Bill Watson, Indira Schauwecker and Siobhan Golden, flying in from around the world to take part in the GenNext extravaganza. The TONI&GUY Artistic Team feature some of the best hairdressers in the business. Teaching over 100,000 hairdressers in shows and seminars around the world. Below are some of the moments captured from backstage.
With education playing such a pivotal role within TONI&GUY’s DNA, lauded mentor Dennis Langford was keen to support the GenNext Gala. “Exhibiting our show at the GenNext Gala in front of thousands of industry professionals and inspiring up and coming hairdressing was marvelous. We wanted to display our commitment to the future of the Australian hairdressing industry and give the audience a taste of the TONI&GUY scope of talent from editorial and consumer centric hair to Avant-Garde. It was great to be able to engage our International Artistic Team and illustrate what we do best to a national audience.” enthused Dennis Langford, Managing Director of TONI&GUY Australia.
The national and international teams collaborated to deliver a 20 minute show, with 24 models, which showcased the Socialized collection, Editorial collections inspired by the latest trends on the catwalk and finally an award winning Avant-Garde presentation. The show commenced with an editorial presentation headed by TONI&GUY International Artistic Director Bill Watson, with 8 models showcasing the hottest trends from the runways around the world. Following this the TONI&GUY Socialized collection took to the stage with a twist, as a male model came alive moving to the beat of the music serving up smooth eclectic moves which blurred the lines of hip hop and contemporary dance raising the roof as the audience roared for more.
As the models left the stage a layer of fog seeped out across the catwalk while the audience saw the magnificent opening of the Avant-Garde presentation, directed by International Artistic Director and proud recipient of ‘Avant Garde Hairdresser of the Year’, AIPP for ‘Avant Garde Collection’ and the ‘Grand Trophy’, Indira Schauwecker, whose ability to mould the fabric of hair with different textures into a series of breathtaking sculptures was simply exquisite.
Full backstage/ show albums can be found on our Gallery here.