GET THE KARDASHIAN BRAID WITH OUR NEW DRY STYLING MENU
2017 will be remembered for its celebration of the iconic braid thanks to celebrities like the Kardashian and Jenner sisters. On the runway, the streets and all over social media , braids are the hair statement of the year. They remain an in-demand style fix, with a braiding style to suit every age, face shape and length of hair. Having remained culturally relevant, yet cutting edge cool, braids boast a classical chic with a modern functionality.
Whether it is at a fashion event or the gym, the utilitarian nature of braids allows for both.
Kim K’s ‘mermaid’ to Hailey Baldwin’s red carpet pigtails, braids have evolved from a tight and polished look, to embrace a softer and more romantic up-do. By adding a beautiful hair accessory, the style transcends the ordinary everyday, to camera-ready extraordinary.
This is exactly why TONI&GUY is excited to announce the launch of the NEW Dry Styling Menu which boasts intricate braids, bouncy blow-drys to statement up-dos. Pick and choose from the menu and, and be styled to perfection in 30 minutes for your next event.
Created by the Kardashians’ hairstylist Jen Atkin, Kim’s not the only one to be rocking the tough take on Dutch braids. Khloe Kardashian, Katy Perry and even Harper Beckham have all been spotted wearing their hair in this style.
Cascades of hair, shiny and texturised, is styled into a stunning side chignon, waterfall wave or half up- do with braiding, to create a dramatic and feminine effect.
And…you don’t need a red carpet occasion to rock this do. In as little as thirty minutes, a statement fishtail plait, abstract topknot or intricate braid style can be achieved. It’s just the right pick-me-up you’ll need before hitting the urban jungle for a night out on the town.
Come in and experience the NEW TONI&GUY Dry Styling Menu Styles for your next evening out.
Available at all TONI&GUY Salons nationwide.
View the full digital menu here.