Culture Shock 2.0 Brand Reps


On Sunday the 12th of November, an assortment of VIP Guests, Industry Insiders, Media, Brand Partners and the National TONI&GUY family gathered together for the 2017 instalment of TONI&GUY’s Culture Shock Show.

TONI&GUY sure knows how to deliver when it comes to throwing a party and putting on a show with cool pre-show reception activations, a main show featuring all the TONI&GUY management team, amazing hair fashion work and surprise musical acts by singing sensation Guy Sebastian and even a tribute Daft Punk Act by Discovery Daft Punk.

Every year at the show, the main focus of the show is to deliver the launch of the latest global collection with this year being called FUTUREWISE.

Culture Shock 2.0 Model on Runway

The show proceedings kicked off with an address by TONI&GUY’s Managing Director, Dennis Langford. Prior to the delivery of the major announcement; “In 2018 TONI&GUY will occupy a pivotal position as official hair partners to Mercedes–Benz Fashion Week Australia (MBFWA). The show also saw special appearances by brand new TONI&GUY ambassador, Roxy Jacenko who discussed her charity work to raise funds for, The National Breast Cancer Foundation – Look Good Feel Better. Here she touched on her efforts to raise awareness by dying her own hair pink for a whole week in October. The upcoming hair trends of the season were out in full force with bold colours, interesting shapes and strong textures the forthcoming trends for 2018. 

Culture Shock 2.0 Model on Braids

TONI&GUY’s Australian contingent, across a series of scintillating acts would present a series of fashion forward runways, each centered upon different facets of the brands artistry. This year’s tour-de-force was the London inspired, “Futurewise”, which featured a number of style-savvy looks masterfully executed by National Creative Director Katy Reeve, National Technical Director Jack Morton, and the TONI&GUY creative team. Noting inspiration from fashion house; Gucci, TONI&GUY created signature looks by their colour partner Wella, with a showcase of editorial styles of strong, bold, pops of colour, contrasted with natural hair shades. 

Culture Shock 2.0 VIP Guests

Following suit, inspired by Avant Garde segment conceived by TONI&GUY’s Georges own Nadia Semanic. In syncopated succession, models stormed the runway sporting an array of experimental creations. It was a huge night for TONI&GUY! 

For more images of the Culture Shock 2.0 Show presented by American Express click the link below: