Toni and Guy Mascolo opened their first hairdressing salon in South London in 1963. It was an ambitious move for the two brothers. Their family had only emigrated to England seven years previous, yet Toni and Guy, still only in their late teens, had gained the confidence to start up their own business. They had been taught both the skills of hairdressing and how to maintain a happy clientele by their father Francesco, who was himself a hairdresser of tremendous talent.
Within a few years Toni and Guy had been joined in the business by their younger brother Bruno and the family had opened two further salons in South London.
In 1972 the brothers opened a salon in Davies Street, just off Berkeley Square in Mayfair. It was a time when sharp, geometric haircuts were the fashion but TONI&GUY offered a more “commercial” feminine slant to this hairdressing movement and their highly individual, feminine haircuts were soon a great success. “Personalised” to suit each client and with a philosophy that each client should be treated as an individual and that her hair should suit her own facial shape, fashion taste and lifestyle, TONI&GUY created a maxim by which they have continued to work.
The mid 70’s saw the beginning of flamboyant hairdressing shows and the Mascolo brothers quickly found that they had a forté for demonstrating on stage and of sharing their ideas. A demand was created both in the UK and abroad.
The great advantage which TONI&GUY have, is the strength of their family.
As well as Australia there are Salons situated throughout the USA and Europe.
THE BIRTH OF TONI&GUY AUSTRALIA
TONI&GUY Australia Managing Director Dennis Langford moved to Australia to establish the brand in 1995 with the first salon opening on Oxford St Darlinghurst that November.
Dennis started his career in New Zealand as a stylist for Rodney Wayne. Whilst doing promotional work in Japan, Dennis was invited to join the TONI&GUY team in London.
He initially joined the company as a stylist and soon progressed to Art Director. He was then assigned to Manage the TONI&GUY London Academy.
Dennis was subsequently appointed Promotional Director with TIGI, the group’s product arm. This involved training of both TONI&GUY staff and TIGI support salon’s worldwide. At this time, he also acted as Education Director. Dennis was responsible for Management Education in TONI&GUY salons and training for the International TONI&GUY Artistic Team.
. Now 14 years later, TONI&GUY spands 34 salons throughout the country. Dennis is also the Managing Director for Label.m Australia, the professional haircare range developed by TONI&GUY.
Recently, Dennis was honoured as an “Australian Legend in Hairdressing 2008” for his entrepreneural excellence by HairBiz magazine and furthermore, was the winner at the TONI&GUY International awards as the “Entrepreneur of the Year”.
For the second year running, TONI&GUY Australia was awarded the Fellowship for Australian Hairdressing awards for Excellence in Education and Training as well as Excellence in Marketing and PR. A credit to the hard work and development of the business and its employees on a national scale.
From 1995 to 2009 TONI&GUY Australia has come leaps and bounds ahead of the world, creating many world firsts in business direction. Dennis' business skills are not only recognised on a global scale, but on a local level as well, as he is involved with such things as lecturing at Sydney's UTS University to Marketing students and Post graduates; as well as delivering talks to the hairdressing industry on the importance of leadership and communication in today’s cultural and economic climate.
AWARDS
In 1988, 1990 and 1995 Anthony Mascolo was awarded the accolade: “Best British Hairdresser”, having previously won the “Avant Garde” title. In 1991, Sacha Mascolo-Tarbuck Toni’s daughter won the title “Best British Newcomer” and in 1991, 92, 93, 94, 95, 96, 97, 98, 99 and 2000 the company were awarded the title of “Best British Art Team”. These awards are the culmination of many years of consistent work.
TONI&GUY has won in excess of 45 British Hairdressing regional and UK awards including 'Best Artistic Team' a record eleven times and British Hairdresser of the year three times.
Fast forward to 2009 with over 400 salons worldwide and many recent hairdressing awards, Director/Owner Christian Mascolo heads up essensuals allowing Sacha Mascolo-Tarbuck full creative concentration on the group TONI&GUY.
